Metrics Breakdown
ROAS
Return on Ad Spend
Profit illusion — optimizing for revenue, not revenue after real cost.
vs
CPB
Cost Per Booking
Revenue truth — what each paying customer actually costs you.
A 400% ROAS can still mean you're losing money. A 180% ROAS can mean you're crushing it. The number that actually tells the truth: what did this booking cost you?
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